Buzz Phrase Generator Revitalized

 

Over 40 years ago, Phillip Broughton published an article “How to Win at Wordsmanship” (Newsweek magazine, 1968). He suggested a Systematic Buzz Phrase Projector, a three-column table with 30 words (see below). The use is simple. Think of any random three-digit number, and then select the corresponding buzzword from each column. For example, number 911 produces "balanced organizational flexibility" a phrase that can be dropped into virtually any report or presentation with a flavour of decisive knowledgeable authority. The claim was that “No one will have the remotest idea of what you're talking about, but the important thing is that they're not about to mention it.”

(Was it the first buzzword bingo?)

            

            Source: http://www.acronymfinder.com/buzzgen.asp

 

Even half a century later, the phrases produced with the Projector sound convincing (and funny). However, an update was needed to reflect contemporary business vocabulary.

Lately, the initial table got a complete overhaul: all words were renewed, total of 45 terms are available now. That allows for easy construction of more than 3,000 modern and powerful phrases.